Chrysler's Sebring Semantics
Word's out - we do fun and addictive advergaming

Developing the Game
Research shows that the online gaming audience is skewed female, ages 30 – 60, with an emphasis on puzzle games. Our team developed the Sebring Semantics game to appeal to the target audience of professional women by building a highly addictive brain-teaser game that has built-in bonus awards, point systems based on achievements and random "wheel spins" for maximum excitement. The game also includes a league option for groups of women to join in friendly competition.

Everything is custom branded, even the loading screen. The game's interface incorporates the Chrysler brand and echoes the Sebring's modern dashboard, so players are always interacting with Chrysler Sebring. The color scheme and overall game-play screen design promote the all new 2007 Sebring as a classic, sleek vehicle choice with soft and palatable messaging. Players can customize their gaming experience by interacting with the Sebring's navigational system and the MyGIG in-dash stereo by choosing custom music soundtracks.

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