Chrysler's Sebring Semantics
Word's out - we do fun and addictive advergaming

Defining a Visual Identity
The Wright Strategies team developed Sebring Semantics, an award-winning online game, to market the new 2007 Chrysler Sebring. Our team was called on to develop a fun, addictive online game that would market the car to professional women looking for an affordable and elegant new vehicle. The challenge was to create a non-driving game that would capture the attention of this audience, while introducing and reinforcing features of the new Sebring in a thoughtful way.

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