A recent eMarketer report shows that 46% of women surveyed by SheSpeaks
use social networks, a number that extends across all age groups, from 18 up. Most women
use social networks in ways that mirror their lives, with the top
activities including reviewing/shopping for products online, reading news and
connecting with others. 62% of those surveyed said
they had talked about products on social networks, a number that was slightly higher for those with children ages 13 - 17. These statistics suggest
that social media marketing, and not just placing ads, could be particularly
effective among women across different age groups. Click here to read the full
article.