Women Active on Social Networks

by Arden 12/15/2008 4:40:00 PM

A recent eMarketer report shows that 46% of women surveyed  by SheSpeaks use social networks, a number that extends across all age groups, from 18 up. Most women use social networks in ways that mirror their lives, with the top activities including reviewing/shopping for products online, reading news and connecting with others. 62% of those surveyed said they had talked about products on social networks, a number that was slightly higher for those with children ages 13 - 17. These statistics suggest that social media marketing, and not just placing ads, could be particularly effective among women across different age groups. Click here to read the full article.

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