Even though Facebook is still in the lead as the most visited social networking site in the US, Twitter marketing power is growing strong.  A recent study showed that of Fortune 100 companies, Twitter was the outright winner for online social networking presence. 54% of companies surveyed had Twitter accounts, as opposed to only 29% with Facebook accounts. So why Twitter over Facebook? Short, digestible bits of information are becoming the best way for companies to share their messages. Studies show that companies are using Twitter for everything from marketing messages to posting job opportunities, all in 140 characters or less.

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