Tracking Your Site with Google Analytics

by Arden 10/22/2008 4:36:00 AM

Google’s analytics tool is an easy way to track your online success through many different channels. Creating an Analytics account is easy – all it takes is registering your email address with Google and then placing a unique tracking code throughout your site. Once this is done, you’ll see all of your site’s statistics pulled into one friendly, interactive reporting piece. Here are some of the top benefits for creating a free Google Analytics account for your site:

Learn about Your Customers
Discover how customers got to your site, see what browsers and operating systems they use and find out their geographic location.

Compare Your Marketing Strategies
Track which of your marketing efforts converted into leads and sales. These results can help you determine which campaigns have been successful and which ones may need to be revamped.

Get Detailed AdWords Information
Connect your Google AdWords account to Analytics for even more in-depth reporting. You’ll see exactly which keywords and ads lead to conversions. For ecommerce sites, Analytics determines your ROI and shows your profits from ads.

Receive Automatic Reports
You can schedule reports from Google Analytics to be emailed to you daily, weekly, monthly or quarterly, to keep you up-to-date on your site statistics with little hassle.

Contact us if you have questions or are interested in Google Analytics for your website. We can get you set up quickly and easily.

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