While still in its infancy, a recent eMarketer article suggests mobile commerce is not to be overlooked by retailers. It’s projected that over 70 million US mobile users will access the Internet over devices in 2009. Many mobile users are turning to the convenience of applications for things like weather reports, news and online banking. Although most aren’t purchasing big items via mobile devices, buying smaller ticket items on phones (movie tickets, pizzas, etc.) is becoming a trend.

Most companies are holding off on creating mobile-specific sites due to budgetary constraints and development concerns, but eMarketer warns against this: “Savvy retailers should not neglect this channel, because mobile shoppers are valuable customers. People who download mobile applications, including shopping apps, are a highly coveted consumer segment. Mobile buyers tend to be repeat purchasers with a higher order value than average consumer and it can be important for them to complete transactions with ease even if it means spending more.”

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