A client asked me about recommendations for email marketing yesterday, and I could have talked for days. Those who have worked with Wright Strategies know that I feel email marketing has been the #1 success factor for our clients, sometimes even above the website itself.

If you haven’t been emailing your customers, especially in this economy, I encourage you to do so. And if you have, consider upping the ante on your email efforts. Here are some ideas to consider:

• Create an email calendar, and track your results diligently. Learn from what works, and do more of it!
  
• Don’t just track opened and clicked emails; watch your Google Analytics (or whatever tracking software you use) to track conversions, revenue and more.
• Resend email to recipients to those who haven’t opened your email after 3 days.
• Send a special message to people who clicked within your email.
• Try A/B testing – try out a couple subject lines (or other elements) on a small percentage of your audience, and send the one with the best results.
• Don’t forget your landing page! The webpage that emails link to can make a huge difference to your results. Wright Strategies can help you with multivariate testing, to find the landing page that will yield the best results.