This was my first chance to attend South by Southwest Interactive and I must say, I was NOT disappointed.
One of the highlights of the week for me was learning about the Unwritten Rules of Social Media. The main point of this session was to discuss the differences between the rules that govern our social interactions in every day life and those should be translated online.
As a company, it is important to "pull back the curtain" and let your audience see who you really are and what you're all about. The fact is, an organization is a collection of individuals who bring unique things to the table and customers should get to see that.
My hope is that when you read our social media, you get a taste of the personality of Wright Strategies. Because trust me, we have a lot!
Another standout for me was listening to the keynote speaker Blake Mycoskie, the founder of Toms Shoes. His focus on incoporating social responsibility in the work place really struck a chord with our team.
He made the point that having your team believe they are making an impact for the greater good can go a long way in morale and marketing.
I can't wait to get a chance to check out even more of SXSWi in Spring 2012!