We recently launched an updated version of the TruckChrome website, a site originally developed by Wright Strategies in 2001. The new site has a fresh look, with a focus on making shopping even easier by incorporating left-hand navigation on all pages. Not only does the new navigation help customers find what they need quickly and easily, it also makes the site more search engine friendly, an important characteristic for the industry.

Visual enhancements to the site include a revised version of the TruckChrome logo, an interactive Flash piece on the homepage and a gallery where customers can upload photos of their own trucks and share them with friends. The admin site allows TruckChrome to manage all orders placed on the site, along with new functionality to instantaneously update website copy, including what appears on the homepage.