Today we're finishing our series on keys to a higher Google ranking with the following three tips: 

Send Press Releases
If you think about it, releasing a press release online is genius. It is exactly what you want to say, on someone else’s site, linking back to you! The secret to press releases working for you is to do them frequently and make sure they include your target keywords. Send them out over Internet PR wires, which are cheaper than PR newswire for less important releases. If your management sees PR as primarily offline (print), retrain them! People under thirty aren’t reading your print article.

Share with Blogs
The popularity of blogging has given rise to a whole new form of PR. Go find people who are blogging about relevant topics, and include them on your releases. Because bloggers tend to be informal, sometimes just giving them a “sneak peek” a day or two ahead of your consumer email is spot on. Again, frequency, relevancy and relationship building are key.

Make a Video
There is a new-ish video camera called The Flip (www.theflip.com) that some are calling the iPod for video. It’s simple to use, and I think it will help continue the revolution of video on the web. More and more, Google will integrate video into its results. So you’ll want to rank high on videos too. Just make sure they are properly tagged with keywords, for optimal ranking. Consider putting up a tagged “trailer” on YouTube, which links to the video on your site.