Keys to a Higher Google Ranking (Part 2)

by kendra 5/22/2008 2:30:00 AM

Continuing with yesterday's topic, here are two more simple ways that you can increase your natural Google ranking. 

Develop Natural Content
Google rankings are also based in part on the amount of relevant content found on a website. Keyword rich, relevant and unique content will help your website gradually gain higher rankings on Google. Some ways to build natural content include forums, blogs, customer testimonials, case studies, news and articles (about your company or industry).

Evaluate Your Title Tags
The biggest “on page” factor to getting a good Google ranking is with your title tag. Put your keyword first in the title, not your company name. If your company name is in your URL, you’ll most likely rank first for that anyway. So make your title say “KEYWORD, brought to you by COMPANY,” which gives you a 20-30% keyword density that is optimal for titles. And vary them up between pages.

Click here to read the final part of this post. 

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