I can’t tell you how many times it’s happened to me: I’m checking my iPhone at red lights and on the side of the street. I enter my destination in a map or web search, and bam – they’ve got a website. I anxiously click the link, eager to learn the missing piece of information, and I am rewarded with a blank screen with a small blue Lego block in the center... nothing else! What? How can this be? Did the designer/developer of this site, really develop the ENTIRE site in Flash? Come on…even the navigation?

Today, more than ever, it’s become vital for businesses to adhere to some of the most basic web strategies, to ensure this doesn’t happen to every customer who has the luxury of looking you up on the iPhone. It’s part of the reason we advocate for developing two separate sites: One for desktop users, and another for your mobile users. Why not spend a portion of your web budget to ensure an optimal browsing experience regardless of how someone chooses to view your site? There’s no need to download huge images and rich media if you are in a car and just need basic contact information. On the flip side, the desktop/home user would prefer to see the large, beautiful photography and a more complex user experience.

We need to recognize our audiences, and many of them are beginning to rely heavily on mobile browsing. Not providing a mobile-friendly version of your website is making a conscious choice to ignore the fastest growing web browsing audience in the world. If you're interested in our mobile website development services, you can learn more here, or visit m.keenfootwear.com to see a mobile commerce site in action.