If you’ve looked through our portfolio, you know that here at Wright Strategies, we love Flash! What you may not know is how much goes into our decision on where and how much to include in each page.

When we’re contemplating when to use Flash for a little more pizzazz or for added interactivity, we generally ask the following questions:

1)      Will the addition of a Flash element enhance the user experience?

2)      Can we achieve the same value with a more lightweight approach?

3)      Will the final result be appropriate to the audience?

4)      Can we implement the feature without distracting from the brand or main message of the site?

Judicious use of Flash is what we preach here. When the opportunity presents itself to make a site more enticing, energetic, and fun, we create the best and most effective communication tool to meet the unique needs of our clients, while following the guidelines above.