When I heard about Twitter at South by Southwest, I was leery. But after thinking the same things about blogs a few years ago, I instituted a mandatory 3-day Twitter "obsession" with my Wright Strategies team.
If you think about it, Twitter is a natural evolution of blogging. First we wrote letters, then we emailed, then we simply didn't have the time, so we texted. Then we decided it wasn't enough to share our lives individually, so we blogged. But then we didn't have time for that either, so now we Twitter.
If you haven't heard about it, Twitter is a mini-blogging site where you answer the question, "What are you doing right now?" People post details of their lives in small snippets, and others can subscribe to "tweets" and be notified via web or mobile phone. Try it out by following us: Kendra (@teambuilder99), Jessica (@bybeedziedzic) and Jeremy (@jsemerson).
Recently, companies like Southwest Airlines, Dell and more have begun using it to interact with their customers. You can read more on Church of the Customer here.
