A recent study published by eMarketer shows that Internet users worldwide are becoming more likely to unsubscribe from email lists that they opted into (and even report them as SPAM) based on the content of the email. Among North American respondents of an April 2008 survey, one third said that an email’s content was a deciding factor for making an email legitimate.
Other key factors included requesting to receive an email (72%), as well as the email address and name of the sender (48%). While maintaining a focus on SPAM compliance is important to email marketers, the study suggests that actual email content should also be visited to maintain high email response rates. Click here to read the full article.