Through our experience and research in building blogs for clients, we now recommend using WordPress over other customizable blogging platforms. Since its inception in 2003, WordPress has become the largest self-hosted blogging tool in the world, used by hundreds of thousands of sites and seen by tens of millions of people every day.

Using WordPress’s publishing platform allows us the freedom to create customized, unique blogs without having to reinvent the wheel for each project. Best of all, by allowing template customization, our clients’ websites and blogs can share the same design aesthetics. Creating a seamless look between the two allows our clients to communicate with their consumers through a blog, while maintaining the impact of their website.

We’ve recently built blogs for SmartBank and KEEN using the WordPress platform. The SmartBank Blog has enhancements including pictures of the authors and a built in RSS feed feature allowing users to sign up for email blog updates. The KEEN Blog features the same navigation and background as the ecommerce site and an RSS feed.

The WordPress platform also offers a number of free and easy-to-use plugins. We’re currently building a mobile website for a client and implementing a plugin to automatically divert blog traffic to a mobile-friendly version of the blog. By simply uploading the files to the clients’ server, their blog will be instantly converted. And, of course the look and feel of the mobile blog is customizable too!

You can learn more about WordPress benefits here, or feel free to contact us to discuss adding a customized blog to your website.