Customer Reviews and Email Marketing Lead to Online Purchases
by
Arden
4/23/2008 9:16:00 AM
A recent study conducted by Opinion Research Corporation explored the types of advertising that most influence US adult online shoppers. The top influence was customer reviews on a website, representing 18%. Permission-based email marketing was a close second at 13%. Though it ranked second, email is still highly effective: of those US adult email users surveyed, half said that they had made an online purchase in the past year as a result of email marketing.
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Tags:
Online Marketing
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