by Arden
4/23/2008 5:16:00 PM
A recent study conducted by Opinion Research Corporation explored the types of advertising that most influence US adult online shoppers. The top influence was customer reviews on a website, representing 18%. Permission-based email marketing was a close second at 13%. Though it ranked second, email is still highly effective: of those US adult email users surveyed, half said that they had made an online purchase in the past year as a result of email marketing. Click here to read the full story.
1e83f718-f2f7-423a-936e-b48286cd6b4e|0|.0
Tags:
