We recently launched www.keenfootwear.com, giving customers the ability to shop directly from KEEN online. This was a custom-built site, so we were able to include features we think use the latest and greatest trends in ecommerce.
- Easy Navigation - Landing pages for Men, Women, Kids, Bags and Sox showcase all product categories and allow shoppers to easily navigate between categories, to a certain size or color or directly to a featured product page.
- Advanced Search Capabilities – Site visitors can search by product name, category, color and SKU, and then filter results even further if needed with easy-to-use search functionality. The RSS feed on the search results page allows customers to receive updates whenever products in their custom search become available.
- Time-Saving Features - Roll-over quick views show multiple colors for each product while still on the product wall. On product detail pages, customers can easily see their recently viewed products as well as related products.
- Buying Options – Customers have the option to buy directly from KEEN or from one of their online partners. A live feed ensures that only online partners with the exact product (including the selected size and color) will be displayed.
- Friendly Checkout Process – The simple checkout process only takes two steps. Once the purchase is complete, the products show up in the customer’s interactive KEEN Closet, for easy reference in the future.
- Manageable Admin Site – The KEEN Team uses their custom-built admin site to easily update products, from color and size availability to complete lines and seasons. Real-time reports are readily accessible, giving them current information on revenue, top products and more. They can also easily manage accounts and access individual orders for superior customer service.