Wright Strategies is happy to announce the launch of a new section of the KEEN website for KEEN Utility, a line of shoes for industrial and service professionals.

We were able to seamlessly integrate this new line of shoes into KEEN’s current site for Men’s Industrial Shoes, Men’s Service Shoes and Women’s Service Shoes.

Another feature we implemented to enhance the users experience when shopping for this line of shoes is “hotspots.”  Because the Utility products have several unique features that play a part in your decision to purchase, we incorporated roll-over “hotspots” to tell you all these service and industrial shoes have to offer.

The “hotspots” are not only on the homepage, but also on the product detail pages so you can really take a close look at the shoe you’re about to buy.

We also expanded on one of our favorite KEEN features: “See with Jeans.”  The Utility products will likely be worn with scrubs or workpants, so we turned “See with Jeans” into “See with Pants” to give you a more realistic picture.

Congratulations KEEN on this new launch!  We can’t wait to see what features we can expand next.