One of the things we love most about our jobs is having old friends return to us when it’s time for a website facelift. Such was the case with The Track Family Recreation Center. Wright Strategies designed and built The Track’s website in 2003, but as we all know, the web is a fast-evolving and ever-changing entity. While the old site had served them well, it had started to show its age and needed an update. 

New design elements included increasing the width of the website to achieve maximum viewing potential of The Track’s new broad, sweeping photography. On the homepage, we incorporated a mini-game, creating a fun and unique way to reveal a product discount.

Perhaps the most innovative new feature is the introduction of a Flash product wall in the footer of the site. With this feature, visitors can purchase products on every single page, giving our friends at The Track the maximum purchasing potential from their customers.

Take The Track’s new website for a spin at www.pigeonforgetrack.com.