I’ll admit it, having a smart phone has lead to an increase in my procrastination. No longer do I look up directions, hours or even a phone number before I’m out the door on my way to a restaurant.
Prep time has gone from a 5 minute search on my laptop to a quick look at the mobile site before I pull out of the driveway.
According to a recent report from Nielson, I am not alone in my use of a smart phone as 25% of US mobile phone users have a smart phone. That number is expected to increase to around 50% by 2013.
Now more than ever, users are looking for simple versions of their favorite websites for their phone. They don’t want to get bogged down by all the extra bells and whistles a laptop can support, just a streamlined design that is easy to navigate on a small screen.
So how does your mobile site stack up?
If a consumer is looking for you their smart phone, are they automatically redirected to a mobile friendly version? Or five minutes later are they still waiting for your full site to download?
It seems a little silly to make it hard for your customer to find you…but maybe that’s just me.