The team at Wright Strategies is excited to have won the award for “Best Shopping Website” from the 2011 WebAward Competition for the KEEN Footwear website!  The Web Marketing Association holds this annual competition to recognize outstanding achievement in web development.

The websites entered in the competition were judged on design, innovation, content, technology, interactivity, copywriting and ease of use.  Our submission scored well above industry average for all criteria leading to the overall win.  The judges even said,  “Wow.  A fantastic combination of visually stunning graphics that are married well to great content. And that all leads the user to the shopping cart. Really well done.”

KEEN’s website features both enticing visuals and an easy-to-use interface for customers.  The Recess Revolution section encourages site visitors to get out and experience nature in their daily lives.  Photos can be uploaded for a chance to win free KEENs and various downloads are available to add a playful touch to an outdoor enthusiast’s next adventures.  Customers are also able to “try on” some of their favorite KEEN sandals with jeans or a variety of socks to find the perfect combination.

A few days after our first bit of good news, we found out the KEEN site had also been named “Best in Industry” for ecommerce. 

We’re excited to receive this recognition for both Wright Strategies and KEEN.  Our team looks forward to continuing to bring style and innovation into our web development projects for KEEN.

The 2011 Austin ADDY Awards were also Saturday night, and we were so excited to hear the Rodeo Austin website had been nominated for an ADDY!  We did a little party-hopping so we could attend the Rodeo Austin Gala and then run over to hear the ADDY Award announcements.

We were excited to finally take a look inside Moody Theater, the new home of Austin City Limits and the location of the ADDY's.

There it is!  Our award-winning website.

Kendra and Jessica showing off our entry!

Jeremy was excited when they announced our award with Rodeo Austin:  Silver ADDY Award Website, Consumer Flash, Service.

The view of the stage from our seats on the front row.

Our team was excited to be among such great company at the ADDY's including Shiner Beers, Whole Food Market, Frost Bank and many more.  Congratulations to all of the 2011 ADDY Award winners.  Check out the complete list of winners here.

Rodeo Austin’s website, originally launched in November 2009, was our first website built with the Saffire Event Website platform.  Now others in the fair and rodeo industry are singing its praises.

Rodeo Austin was awarded “Outstanding Website” at the International Association of Fairs and Expositions convention in Las Vegas for the 250-500K attendees category.

And just a few weeks later, the Rodeo Austin website was awarded “Best Website” at the Texas Association of Fairs and Events convention here in Austin.

We are proud to be Rodeo Austin’s interactive partner and look forward to much more success as their website continues to evolve with Saffire.

Our team also looks forward to forming new relationships with the other members of TAFE and IAFE.  We are now associate members of both organizations and would like to work with other members in need of a new event website.

Check out Saffire Event Websites to learn more.

Our team is excited to be named one of only two finalists in the ecommerce category for the 33rd John Caples International Award for our work on the KEEN ecommerce website.

In order to be nominated in this category, the website’s main purpose must be selling products or services directly from the site and collect billing information, shipping information and other data. The ecommerce websites were judged on overall design, ease of navigation, extension of main brand, plus appropriate use of technology.

The John Caples International Awards were founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. This award honors the best in direct and interactive marketing around the world.

We are proud that the KEEN website was nominated for this prestigious award.

Check out the other nominees here.

We are happy to announce that we will once again be working with Rodeo Austin to make even more improvements to their award winning website.

Welcome back Rodeo Austin!  Only 161 Days until the Rodeo, and we can't wait to get started!

Have you heard the good news yet?

The Interactive Media Council recently awarded Wright Strategies with an Outstanding Achievement Award for our Rodeo Austin event website.

Great job team!  Take a look at the Rodeo Austin website to see what the buzz is all about.