One of the things we love most about our jobs is having old friends return to us when it’s time for a website facelift. Such was the case with The Track Family Recreation Center. Wright Strategies designed and built The Track’s website in 2003, but as we all know, the web is a fast-evolving and ever-changing entity. While the old site had served them well, it had started to show its age and needed an update. 

New design elements included increasing the width of the website to achieve maximum viewing potential of The Track’s new broad, sweeping photography. On the homepage, we incorporated a mini-game, creating a fun and unique way to reveal a product discount.

Perhaps the most innovative new feature is the introduction of a Flash product wall in the footer of the site. With this feature, visitors can purchase products on every single page, giving our friends at The Track the maximum purchasing potential from their customers.

Take The Track’s new website for a spin at www.pigeonforgetrack.com.

This week we are helping our friends at Widmer Brothers Brewing Co. kick off a campaign to celebrate brotherhood. With Mother’s Day and Father’s Day behind us, it’s time we celebrate our brothers with a day of their own! 

Wright Strategies has designed and developed a Brother’s Day site complete with a custom animated e-card that allows users to upload a photo and share the fun with all of their friends. For every e-card sent, the Widmer Brothers will donate $1.00 to Big Brothers Big Sisters Columbia Northwest. To all of our bros out there... Prost!

CAUTION: The following site may cause intense cravings for sweet treats and the desire to be a kid for a while!

We're pleased to announce the launch of our newest site, Andy's Frozen Custard. With the help of some amazing product photography (that's likely to make you drool) and a little touch of Flash, we've given the Andy's website a new look that captures the fanaticism surrounding Andy's.

The homepage displays Andy's tasty treats front and center, with rollovers to highlight signature ingredients, with a special feature for seasonal flavors. On the backend, the Andy's team is able to schedule their seasonal products to appear only during their availability periods. This functionality allows them the flexibility to keep their site up-to-date, and as fresh as their ingredients! 

We're excited to announce the launch of a new Wright Strategies game developed for PG tips, London's favorite tea. Users are able to join Monkey, the official PG tips mascot, on his journey from the tea farms in Kenya, across the ocean and home to England, for tea with the Queen. Each level of the game is a different leg of the journey, offering new and exciting challenges. 

See how quickly you can master our newest advergame by clicking here! 

This week, we kicked off a print project with Cielo Wind Power. Cielo builds wind projects that maximize the value of renewable energy while minimizing the environmental impact of site development. We are excited to add Cielo to our list of environmentally-friendly clients.

Inspired by Cielo and our ongoing client KEEN, we in the Austin office have decided to investigate some ways to reduce our own "carbon footprint." We have eliminated individually bottled waters and replaced them with a water cooler, and added paper recycling. If you have a favorite green tip for us, leave a comment below. We'll keep you posted on our efforts.