Five Takeaways from SXSWi

by Jessica 3/30/2010 3:00:00 PM

1. If you do not let users add content to your site (photos, videos, links, reviews, etc.), then you need to make that your primary goal for 2010.

2. Scanning barcodes with your smart phone for more information, pictures and videos is a trend  we need to all pay attention to. (Check out QMCodes.com and StickyBits.com.) 

3. Content is king! Engage your customers with rich copy & images that are updated often to keep them coming back for more.  

4. Traditional outbound marketing (print ads and mailers) is going the way of the dinosaur. The future is inbound marketing and pulling consumers into your brand via search engines, social media and blogs.

5. Don’t fear new ideas, especially on the Web.  Your website is organic, so if something isn’t working you can easily change it. But you won’t be able to discover that one special tool that makes your site stand out if you don’t try new tactics.

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SXSWi