We recently launched our first mobile-specific website, designed for KEEN Footwear! The new site employs the best practices for mobile viewing, including streamlined navigation, pared down content and optimized images for quick loading times. KEEN Mobile is also a fully-functioning mobile commerce site, offering the ability to purchase all product available on the full site in a mobile-friendly way. We’ve streamlined the checkout process and made it easy to log in to existing KEEN accounts so purchasing on a mobile device is quick and painless. In addition to innovative shopping features, we incorporated a mobile version of the KEEN Blog, so visitors can stay up-to-date on KEEN happenings from anywhere.

Check it out at m.keenfootwear.com, or just type in www.keenfootwear.com on your phone to be automatically re-directed to KEEN Mobile.

We’re excited to announce our latest launch: the KEEN Canada ecommerce website! Now, KEEN fans in Canada can shop directly from KEEN on their own website with Canadian pricing and shipping. The new website incorporates the same design and unique shopping features as KEENFootwear.com, giving shoppers across countries a seamless, integrated shopping experience. Canadian customers can also become part of the international HybridLife Community hosted on the KEEN US site.

Click here to check out the site.

While still in its infancy, a recent eMarketer article suggests mobile commerce is not to be overlooked by retailers. It’s projected that over 70 million US mobile users will access the Internet over devices in 2009. Many mobile users are turning to the convenience of applications for things like weather reports, news and online banking. Although most aren’t purchasing big items via mobile devices, buying smaller ticket items on phones (movie tickets, pizzas, etc.) is becoming a trend.

Most companies are holding off on creating mobile-specific sites due to budgetary constraints and development concerns, but eMarketer warns against this: “Savvy retailers should not neglect this channel, because mobile shoppers are valuable customers. People who download mobile applications, including shopping apps, are a highly coveted consumer segment. Mobile buyers tend to be repeat purchasers with a higher order value than average consumer and it can be important for them to complete transactions with ease even if it means spending more.”

Click here to read the full article.