We’re often asked by potential clients about recommendations
for off-the-shelf ecommerce solutions. Our answer is always the same: we don’t
recommend any of them.
When we started building websites, we did implement some of
these solutions, but they never worked out. This is the plight faced by many web
developers who would love to implement less expensive solutions for their
customers if they could. Recently, we talked with another developer who
described some of the issues he’s experienced when using a packaged shopping
cart: they are difficult to maintain, customers experience inventory problems
and Google integration isn’t possible.
While off-the-shelf solutions may be quicker to get up and
running and seem cheaper in the short term, the costs add up quickly. Not only
are there financial costs, like hidden fees and other ongoing expenses, but
most carts do not integrate 100% with the look and feel of your website. This
results in confusion for the customer and increased risk of loss of sales. Encountering
these unforeseen issues and realizing additional needs, most users outgrow
their packaged carts and eventually move on to custom solutions, meaning
completely throwing away the money they have spent.
When we build a custom ecommerce website, we start by
helping you spec out exactly what is needed. We’ve done it so many times, and
have even been on the customer side of running an ecommerce site, so we know
what features will make your endeavor successful. Building a custom ecommerce
solution means that there are no limits on what can be done. We love having the
chance to implement the latest ecommerce trends on our sites, which you can
read more about here. We provide support for any
problems you may have, and build our sites using ASP.net, a ubiquitous
programming language so that you can work with a wide choice of developers in
Please feel free to contact us with any questions regarding
custom ecommerce solutions.