One of the things we love most about our jobs is having old
friends return to us when it’s time for a website facelift. Such was the
case with The Track Family Recreation Center. Wright
Strategies designed and built The Track’s website in 2003, but as we all know, the
web is a fast-evolving and ever-changing entity. While the old site had
served them well, it had started to show its age and needed an update.
New design elements included increasing the width of the website
to achieve maximum viewing potential of The Track’s new broad, sweeping photography.
On the homepage, we incorporated a mini-game, creating a fun and unique way to
reveal a product discount.
Perhaps the most innovative new feature is the introduction
of a Flash product wall in the footer of the site. With this feature, visitors
can purchase products on every single page, giving our friends at The Track the
maximum purchasing potential from their customers.
Take The Track’s new website for a spin at www.pigeonforgetrack.com.