In my dream world (you know, the same one where I get to play golf every day with Tiger and am a world-renowned guitarist) every project would start by receiving a library of professional, dynamic and colorful photography supporting the project goal.
Well, in the real world (where I settle for the occasional round of hack golf with my friends and can barely beat a song on the “Hard” level in Guitar Hero), our creative department rarely begins a project with a stockpile of great photography from the client. Enter the Internet, and its endless resource!
iStock Photo is a great site that exemplifies everything the web is and should be. It’s a collection of stock photography submitted by photographers belonging to the iStock community: a never-ending library with photo styles to fit any need. The best part is the price: the photos are insanely affordable at an average of only $1 - $2 for web-friendly sizes.
We can’t overstate the importance and impact of a great photo for your homepage, ad, brochure, email blast, etc. If you’re in need of a few affordable bright, dynamic, professional-quality images, you’ll find amazing options at www.istockphoto.com.