According to www.technorati.com, over 175,000 blogs are created each day. Our organic marketing services help clients reach a greater online audience through this popular form of social media. Organic marketing increses the number of blogs that share information about our clients' products and offerings with their readers. In fact, for one current client, blogs now represent over 10% of all referreal traffic to their website, resulting more targeted visitors visiting their site.

According to eMarketer today, Google took in 75% of US paid search advertising in 2007, up from 60% in 2006. Number two, Yahoo!, collected a mere 9% share, while everyone else split 16% of the pie. But oh, what a pie. Over $8.6 billion went to search engine advertising in 2007, a number that's expected to nearly double by 2011.

Click here for the article (where you can also buy the full report).

DMNews released an article this week about the effectiveness of email marketing. Though email deliverability rates are declining, email marketing still has higher ROI than all other direct marketing tactics - with an average of over $45 per dollar spent.

What can you do to increase deliverability rates? The article shares ideas for targeting email campaigns so that you have fewer spam complaints and more satisfied recipients.

Click here to read the full article.

Our team recently completed an innovative viral marketing project for Creative Outlet Labs. The customizable mini-tribute lets you tell your friends just how remarkable they are. Simply type in their name and email address and instantly a personalized mini-tribute is created and they are notified via email.

Wright Strategies developed the Flash animation, which is set to custom music provided by Creative Outlet Labs. Create your own mini-tribute online today at www.isabsolutelyremarkable.com.

If you've built websites as long as we have (since 1995), you can often tell when a site was built just by how it looks and the trends of the time.

A trend we love is having just one big, beautiful image on the homepage, with no graphical boundries. It is elegant in its simplicity, and you'll see us building more sites like this in the coming months. One site that uses this trend is Pinkberry. We love everything about both the website and the product. Yum!

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Everybody's doing it. And now we are too. The Wright Strategies blog will share industry news, tips and trends, what we're working on, and more. Leave a comment to suggest a topic. Enjoy!